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Dirty Hair Is Officially In, According to the Spring 2024 Runways

Photo: Armando Grillo /



BEAUTY: Washing your hair? Maybe just don't. The spring 2024 runways seemed to prefer chicly greased hair over clean lengths, leveraging product-touched texture to create sleek and grungy looks that made a case for making use of the nature of second- (or third, or fourth) day hair.

Though the fashion world’s infatuation with mermaidcore shows no signs of drying up (see: Sandy Liang, Anna Sui, and Jason Wu), this guard of greasy detailing felt new, and a shade more edgy. Etro provided a middle ground between the trends, hair gelled at the crown, fluid waves shellacked to the forehead. At Prada, foreheads were finished in sprays of stylized strands (the work of Guido Palau) that snaked from beneath thick fabric headbands, while a greasy finish helped to create slicked back styles at Andreadamo, Giada, and Tom Ford. At Miu Miu, the look changed all depending on your point of view: lengths were either shower-fresh or greased-up and raked. Hairstylist Jawara's take at Peter Do was perhaps the most based in reality, hair pushed off the face as if models had run a hand through the hair, and some natural oil had helped it to remain pushed sculpturally, organically back.

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