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The Evolution of K-Beauty: How Korean Skincare Became a Global Beauty Phenomenon

  • Writer: Gregg Tusler
    Gregg Tusler
  • Nov 13, 2025
  • 1 min read

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Natural Beauty, Beautiful skinIulia David



From Ancient Rituals to Glass Skin: The Complete History of K-Beauty


K-Beauty—short for Korean Beauty—has grown into one of the most influential categories in modern skincare. Known for its innovative formulas, gentle ingredients, and iconic “glass skin” look, K-Beauty has reshaped beauty routines around the world. But before it became a global trend, Korean skincare evolved over thousands of years. Understanding the history of K-Beauty reveals why it continues to dominate worldwide beauty conversations.



Ancient Origins: Roots in Natural Korean Skincare Traditions


K-Beauty’s history begins in Korea’s earliest dynasties, where skincare was deeply connected to health, herbal medicine, and purity. Ancient Koreans used natural ingredients such as:

  • Ginseng for anti-aging

  • Rice water for brightening

  • Green tea for calming the skin

  • Mung beans for cleansing

  • Camellia oil for moisture


These traditional beauty practices focused on skin health over makeup, a core philosophy that still defines Korean skincare today.


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