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ICYMI: Peach Fuzz, Pantone’s 2024 Color of the Year, Is a Call for Human Connection

Welcome to the stage “Peach Fuzz,” Pantone’s 2024 Color of the Year, seen here in a spring 2024 look by Willie Norris for Outlier.


RUNWAY: As has become tradition, the Pantone color of the year has been finally revealed. “As we made our choice for [2024] we were reminded that a vital part of living a full life is having the good health, stamina, and strength to enjoy it. That in a world which often emphasizes productivity and external achievements, it’s critical that we also recognize the importance of fostering our inner cells and find moments of respite, creativity, and human connection,” Laurie Pressman, Vice President of the Pantone Color Institute explained over a Zoom meeting in late November. “The color needed to express our desire, to want to be close to those we love, and the joy we get when allowing ourselves to tune into who we are and just savor that moment of quiet time. [It also] needed to be a color that’s warm and welcoming… [and] conveyed a message of compassion and empathy, one that was nurturing, whose cozy sensibility brought people together and elicited a feeling of tactility.”

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