NYT: Why Holiday Windows Still Matter

NYT: Why Holiday Windows Still Matter

In a queasy year for retail, the department-store holiday extravaganza gleams on.


Sugar rush: A fake-cake and cookie fantasia fills one of Bergdorf Goodman’s windows. Credit…Jackie Molloy for The New York Times

David Hoey, the senior director of visual presentation at Bergdorf Goodman, was sitting in his “war room” the other day when his cellphone rang. Mr. Hoey begged a visitor’s pardon; the phrase “little crisis” was invoked. “Are you kidding me?” Mr. Hoey said into the phone. “So where you’d go? All right. Let me call you back. Get the 16. How many do they have?” Mr. Hoey pocketed the intrusive device and looked up apologetically. These were the final hours of an undertaking nearly a year in gestation: On Nov. 16, curtains on Fifth Avenue would drop, revealing Bergdorf’s holiday windows. Feature: salonwithoutwalls

By Matthew Schneier NYT: Why Holiday Windows Still Matter

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