Pantone's 2023 color of the year is 'Viva Magenta'
Photo: Courtesy of Pantone ...
AI helped create the metaverse-ready hue.
Fashionista: Pantone's 2023 color of the year is a "a carmine red," made in conjunction with an AI tool, named Viva Magenta. Per a press release, it is "an unconventional shade for an unconventional time."
The hue is as exuberant as the feeling of coming "back outside" post-lockdown, which even Beyoncé sang in this year's chart-topping hit "Break My Soul." It's inspired by cochineal, a precious dye that typically comes from a scale insect. But more than being unique in getting its inspiration from critters, Pantone's 2023 color of the year is different than all the rest in a major way: It's metaverse-ready.
View feature on-site @salonwithoutwalls